“With the official confirmation from Google and Bing that tweets are being used as one of many ranking factors, it’s only natural that marketers will be seeking insight on how they are measuring ‘social authority’ and who some of the top influencers might be.”

Adam Carson via SEOmoz | YOUmoz – Social Authority Meets Search: Measuring Influence.

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Posted by: Cameron M | 12/13/2010

How To Fight PPC Campaign Brain Fatigue

“After years of working on the same campaigns for the same clients, is it even possible to get our tired brains to find new pockets of productive keywords? Where can we find the motivation to write new ads that outperform the hundred different versions we’ve already tried? How the heck are we going to make these mature campaigns meet another year’s worth of high expectations? What new ideas can there possibly be that we haven’t already thought of?

If you ever feel this way, (I know I do) I suppose it may be high time for a well-deserved vacation or a long winter’s nap. I know that many of us in the PPC world don’t get enough of either vacations or full nights of rest, but it is amazing what either of these options will do for your creativity and motivation levels. So, before you do anything else, get some rest and/or take a vacation.

After you’ve gotten your batteries recharged, I’d like to share with you an approach I use to open up my thinking and which, more often than not, leads us to new breakthroughs and directions for our campaigns.” – Matt Van Wagner

How To Fight PPC Campaign Brain Fatigue.

Posted by: Cameron M | 11/24/2010

Google Expands Product Ads in Search

For product sales sites it is now even more essential to have a Google Merchant Center data feed file. (Creating your data feed)

How to use Product Ads.

Paid search ads become more visible.

“Google search results are going to start looking more like a catalog, with images of products along with prices and other information on the search page.”

http://www.thedigitalbus.com/google-changes-products-ads/

Adage “Google Expands Product Ads in Search”
http://adage.com/digital/article?article_id=147079

Posted by: Cameron M | 11/24/2010

Why You Need A Separate Website For Mobile Phones

“Smartphones are quickly replacing the computer as the main source for Internet activity. Just take a look at how many smartphones have been sold in 2010:

One out of two Americans will have a smart phone by the end of 2011. This means that more and more people will be searching for the products and services you sell using a smartphone.

Companies that have websites specifically created for mobile phones will have a competitive advantage in this new channel. That’s because Google gives search result preference to mobile websites for searchers using a smartphone device.

Why You Need A Separate Website For Mobile Phones | No B.S. Automotive Marketing Blog.

“While going through dozens of various local searches, there were a few things that stood out:

  • Directory listings appear to be showing up more frequently in local results, in some cases taking up the top 3 spots in results.
  • The 7-Pack, or rather one-line business listings similar to the old 7-Pack, aren’t gone entirely. Lettered results still tend to show up when Google isn’t entirely sure you’re trying to do a local search. Typically, this happens in searches for smaller cities or regions.
  • When using rank-checking tools, the one-lined, lettered listings won’t be counted – just like before. The larger results being discussed here, however, are treated just as normal organic results prior to the change, completely disregarding the letter and local information assigned to it.
  • Lastly, while I encountered plenty of websites on the first page without a Places page, I encountered very few Places page ranking on the first page without a website. Prior to the change, it was not uncommon to regularly see local listings with no associated website ranking in the 7-pack. Now it appears that, without a website, it is nearly impossible to be in the first page of Google’s general SERP for most searches.

What Does This Mean?

So what can we learn from all this? Basically, it’s just what Google said all along – everything is important. Your best bet is to have both a terrifically optimized website and an optimized, claimed Places page to associate with it.

Not only does Google seem to use a Places page as an organic ranking factor, but having one also gives you nearly twice the real estate devoted to your business in the results. Instead of just having a few words in your title tag and meta description to sell your business, you now have your address, phone number, reviews, lists of other websites that mention you, and even a picture to draw attention to your website.”

SEOmoz | YOUmoz – How Google’s New Local SERP Affected Your Ranking.

Posted by: Cameron M | 11/24/2010

Google Alert Strategy

Ross Hudgens provides a good primer on setting up a Google Alert strategy: Link Building with Google Alerts: A Guide.

Excellent new resource put together by Anne Holland. Test your gut and vote for which versions of A/B tests won! Anne Holland’s Which Test Won – A/B Test & Multivariate Testing Education for Marketing Professionals.

Landing Page Dos and Don’ts – Insightful conversation with Anne Holland on WebmasterRadio (31min)

Some initial answers on the fate of Yahoo Site Explorer and the data webmasters glean from it.

Yahoo Site Explorer: What’s The Status Of the Link Data?.

Soup up your WordPress blog!

Top 20 Free WordPress Plugins for Bloggers | Search Engine People | Toronto.

hotrod

“People couldn’t care less about you or your company.

People care about themselves.

Take a look at your pages. Do they talk about you, or do they talk about your audience? For a page to work well, it must connect with your audience, and the easiest way to do this is to talk about their wants and desires. If a page doesn’t grab a visitors attention, they won’t persevere, they will click back.”

SEO Landing Page Conversion Optimization Tips | SEO Book.com.

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