Posted by: Cameron M | 01/02/2011

Popeye’s Mobile Campaign Garners 54% Opt-in

Mobile marketing campaigns are clearly working for local retailers. The ease of use and engagement on smart mobile devices has resulted in impressive campaign performance. Mobile coupon campaigns are working well when the incentive is worthwhile.

Popeye’s mobile campaign garners 54 percent opt-in « Marketing with New Technology.

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